case

Schenk Benelux

Services

Retail promo campaign management, Below communication, contest website management, statistics

Let's experiment.

San Pedro, the Chilean winemaker, wants to promote the world famous brand "Gato Negro" by stimulating its brand awareness in Belgium. The Gato Negro iconic black cat becomes the leading concept of the strategy. A web contest is launched with the help of an instore promotional campaign. "Party on the roof" is the motto.